Content Creation and Publicity with Marcia Yudkin

Interview with Marcia Yudkin —
by Cathy Stucker

Marcia Yudkin excels at turning words and ideas into money. She is the author of 11 books, and she has produced CDs and audiotapes, teleseminars, downloadable reports, a membership site, home study courses and many other content products.

In this teleseminar you will learn:

How to turn an old 2-page handout into 5,000 hot leads… and a book contract!
A widely-read but often overlooked magazine that can be leveraged to produce new customers fast.
How to instantly position yourself as an expert and automatically attract lucrative consulting deals.
Why you should have more than one product to sell when you accept an invitation to speak at a live event.
The real purpose of teleseminars. (Once you begin thinking of teleseminars in this way, your listeners will be happier… and they’ll spend more.)
3 ways to make money from teleseminars.
The one thing you must do to be seen as an expert. (This is the one thing some so-called “gurus” try to avoid!)
The danger of ignoring learning styles. How it impacts your bottom line.
How to give the impression that your materials are “everywhere.” (This one simple tip can attract far more readers and customers than you ever would otherwise.)
Why you should be careful to give people only what they need. (Give them too much, and you risk being put in the dreaded “follow up” file.)
How the word “ebook” can drive down the value of your digital products.
What the “Packaging Paradox” is. What it means to your marketing.
Why you might want to consider a “closed” affiliate program. (Plus, find out why open affiliate programs can sometimes be dangerous.)
A quick way to discover if somebody has copied your web site content without getting permission.
How to attract members to a membership site. What is necessary to make it a success over the long term.
How much content you need to launch a membership site.
How Marcia created a “seminar by postcard,” which lead to being featured in Entrepreneur magazine.