Content Creation and Publicity with Marcia Yudkin

Interview with Marcia Yudkin —
by Cathy Stucker

Marcia Yudkin excels at turning words and ideas into money. She is the author of 11 books, and she has produced CDs and audiotapes, teleseminars, downloadable reports, a membership site, home study courses and many other content products.

In this teleseminar you will learn:

  • How to turn an old 2-page handout into 5,000 hot leads… and a book contract!
  • A widely-read but often overlooked magazine that can be leveraged to produce new customers fast.
  • How to instantly position yourself as an expert and automatically attract lucrative consulting deals.
  • Why you should have more than one product to sell when you accept an invitation to speak at a live event.
  • The real purpose of teleseminars. (Once you begin thinking of teleseminars in this way, your listeners will be happier… and they’ll spend more.)
  • 3 ways to make money from teleseminars.
  • The one thing you must do to be seen as an expert. (This is the one thing some so-called “gurus” try to avoid!)
  • The danger of ignoring learning styles. How it impacts your bottom line.
  • How to give the impression that your materials are “everywhere.” (This one simple tip can attract far more readers and customers than you ever would otherwise.)
  • Why you should be careful to give people only what they need. (Give them too much, and you risk being put in the dreaded “follow up” file.)
  • How the word “ebook” can drive down the value of your digital products.
  • What the “Packaging Paradox” is. What it means to your marketing.
  • Why you might want to consider a “closed” affiliate program. (Plus, find out why open affiliate programs can sometimes be dangerous.)
  • A quick way to discover if somebody has copied your web site content without getting permission.
  • How to attract members to a membership site. What is necessary to make it a success over the long term.
  • How much content you need to launch a membership site.
  • How Marcia created a “seminar by postcard,” which lead to being featured in Entrepreneur magazine.

Get Cathy Stucker’s interviews with Marcia Yudkin and Dan Poynter (approximately one hour each) – Two CDs for one low price!

Marcia Yudkin and Dan Poynter Interviews – both for $79 $59

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Profiting with Teleseminars and Publicity with Dan Janal

Interview with Dan Janal —
by Cathy Stucker

Dan Janal is president and founder of Great Teleseminars Audio Production Company, a complete one-stop shopping solution for conducting teleseminars and teleclasses. Dan’s PR LEADS publicity service has helped more than 1,000 authors and experts get publicity in top tier newspapers and magazines.

In this teleseminar you will learn:

  • How to make more money from teleseminars—without creating any new content.
  • How to motivate people to buy your digital content… even though they might not be directly interested in the product you’re selling!
  • Two simple ways to get people to listen to your teleseminar.
  • Want to interview somebody? Here are two qualifications for anybody you interview on a teleseminar.
  • How to turn interview questions into compelling copy to persuade people to attend your teleseminar.
  • When to do a free teleseminar. How to benefit from this kind of “pro bono” work.
  • How to choose the content you share in your teleseminar.
  • A simple tip for holding your audience’s attention for the duration of your teleseminar—even if you cover some boring material.
  • Why you should take listener questions before the teleseminar begins.
  • The difference between advertising and publicity. Why it matters.
  • 3 ways independent professionals benefit from publicity.
  • How to stand out when you’re trying to get publicity. (Hint: Credentials simply aren’t good enough anymore.)
  • How to break through PR clutter quickly and grab the attention of reporters, plus why it works.
  • How to get your call to action into your online articles and press releases. (This can’t be done in the off-line world, but it can be done on the Internet!)
  • The right length for online articles and press releases. (Stop guessing how much you need to write.)
  • How to plan, schedule, and host your first teleseminar. (Follow these simple steps for quick success.)
  • The best time of day to conduct a teleseminar. (Tip: It depends on who your target market is.)

Get Cathy Stucker’s interviews with Christopher Knight and Dan Janal (approximately one hour each) – Two CDs for one low price!

Christopher Knight and Dan Janal Interviews – both for $79 $59

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